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2024 · Branding · Design · Photography
Casa Lume
Brand and site for a guesthouse in Gerês
CASA LUME
- Client
- Casa Lume
- Year
- 2024
- Services
- Brand identityPhotography directionWebsite
Photography, identity and a one-page site that answers the only question that matters: what is it like to stay here?
The challenge
A beautiful house living entirely off booking platforms, paying commission on every night sold, with no way for anyone to find it directly.
The approach
We photographed the house at two times of day, because the light is what sells it. The site is a single page, and that page exists to answer one question: what is it like to wake up there? Direct booking stayed one tap away throughout.
The outcome
A third of bookings now come in directly, with no platform commission.
In numbers
- of bookings are now direct
- 1/3of bookings are now direct
- was enough for the whole site
- 1 páginawas enough for the whole site