Vinha Alta

A wine estate with decades of history and no digital presence. We built the identity, the labelling and an online store that now sells straight to the consumer.

The challenge

Four generations making wine and no way to sell it without going through a distributor. The brand existed on the label and nowhere else — no site, no store, not even a vector file of the logo.

The approach

We went through the family archive before designing anything. The identity grew out of the harvest ledgers and the handwriting on the old labels, so it wouldn't look invented yesterday. The store was built around a single question: what is this wine, and why is it different from the one on the next shelf?

The outcome

The estate now sells direct, keeping the margin that used to be lost along the way. The new label debuted on the following harvest.