Clínica Nord

We cut the path to booking from five steps to two. Appointment requests through the site tripled in the first quarter.

The challenge

Booking meant filling in five screens or phoning during office hours — exactly when people are at work. The analytics showed half of them abandoning the form halfway through.

The approach

We cut the form back to the essentials: what you need and when you're free. Everything else moved to a follow-up email once the booking was made. The button became reachable from any page and confirmation became instant.

The outcome

Requests through the site tripled in the first quarter, and reception stopped spending mornings on the phone.